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The founder of an independent publishing house Neon doctrine Ian Garner (Iain Garner) erupted by an angry tirade on Twitter. He shared the experience of promoting games on the "Platform X, which has an extremely successful console without Game Pass".
From hints Garner And the statements of other developers are becoming clear that this is not about Xbox, Nintendo Switch or Steam, namely PlayStation. The developer notes that he hints at the company as subtle as possible within the framework of the law.
What exactly complains about Ian Garner?
Sony does not allow studios to dispose of their games. To get promotion, you have to dance to the company’s tune, pray and beg. Here Garner notes, blogs are not such a good PR tool as they believe in Sony.
It is impossible to influence the https://sportsbettingmedia.co.uk/latest-news/responsible-sports-betting-uk solution of “Platforms X” – it does not matter how many people have added the game to the list of the desired, the company is based only on its calculations. How they bring them out is unknown.
Before issuing the project, PlayStation must be a complex check, which uses three generations of backend; Prepare a special trailer for the platform, write a text on the blogs of PlayStation and fill out a number of forms for social networks.
For the last two points, you need to contact the customer service manager. According to Garner, find out who was appointed – it is impossible.
There is a trouble -free way to get promotion. It is only worth paying $ 25,000 in excess of the standard commission 30 % of income income. According to Kotaku, in other cases, the amount can reach $ 200,000. There is a similar practice in Microsoft Store.
You can not declare a discount if Sony I did not give it good. And the size of the discount will be limited. Also, the platform holder does not allow to reduce the price immediately after the release. Synchronize discounts with other stores? Only if you were given a special invitation, but they rarely do it. Even if the game is well sold at the start and is popular on other platforms, the invitation may not come.
“Platform X” is an extremely successful, excellent device, but the backend and other processes on it seemed to be stuck in the 00s. I don’t know how to become successful on this platform, and they [Sony] they will not tell me. Even if I succeed, they can throw me ..
Among his angry tweets there is an appeal to gamers: “Next time, when the game, what you want, does not receive discounts on "platform x" or does not come out on it at all – please complain "platform x"!"
At the end Garner writes that he was still lucky. He owns English, can attend exhibitions and talk with important people from the industry who are able to help.
The developer gave a comment for Kotaku: “Platform x" Indie-developers quite strongly fails and at the same time uses us as a key marketing element ". From recent communication with Platform X, he realized that the company does not respect them, she was not interested in the opinion of the developers or their earnings. And worst of all – this guarantees PlayStation users the most bad offers. "I do not understand their logic, but it seems that this is harmful to everyone, including the company itself", – speaks Garner.
Neon doctrine engaged in the development of projects such as Hazel Sky, Lamentum, Project Althea.
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